Chatting · Reading Recs

Nonfiction Notes: Newsletter Ninja

Overall Impression:

4 out of 5 stars: This book is for any writer who wants to learn more about the marketing side of the industry. You don’t have to have a book out yet. In fact, you should be reading this and implementing the advice before you publish so you can reap the benefits of having a mailing list. But regardless of where you are, if the idea of self promotion makes you want to curl up in a ball and die, or you’re trying to promote yourself and it’s not sticking, this book has useful advice. There’s not a ton of business jargon, so it’s accessible and a relatively quick read. One star deducted because it’s easier said than done to execute some of these tips, and in my experience, mailing list success simply comes down to luck and previous existing visibility, but it’s still a solid primer.

Content Summary:

Why you need a mailing list and what it needs to accomplish: If you have spent any amount of time throwing your work into the void of the internet you’ll know that persuading people to read your work is difficult. Convincing them to buy it is harder. The world is already so inundated by advertisements that people don’t want to see one more annoying self-promo, but that’s what it takes for people to realize you even have a book in the first place. The point of a mailing list is to cut out the middleman of social media or advertisement services and talk directly to people who will hopefully become your fans. People also tend to check their emails, or at least take them more seriously than social media posts, depending on your target audience, so if you can persuade someone to add one more to the top of their teetering inbox, you’ve already won their loyalty and readership on some small level.

How to pick a provider and set up an onboarding sequence: There are about a million provides out there to collect and store email addresses, and send out automated welcome sequences and scheduled campaigns. This part of the book walks you through the strategy of how to pick one that works for you, and what first steps to walk new members through before adding them to your regular list.

How to choose your target audience and convince people to sign up (hint: the answer is bribery): The target audience for your books is hypothetically the target audience for your mailing list, but as I mentioned before, nobody wants more emails cluttering up their inbox unless they’re really worth something valuable. You have to decide what you’re going to give them that’s worth that sacrifice.

What makes a good bribe? For authors, this is usually a short story or some other bookish merch, but whatever you offer, it should be exclusive, free, completed, and related to your other work. This section of the book gives you some ideas of how to offer “cookies” that will entice the right readers to sign up and stay signed up.

How to get people engage or re engaged: What do you write about? How often do you send out the emails? What are you putting in your subject line? Do you include images or emojis? Whether it’s an art or a science, every line of the email can influence whether someone clicks the links you include, deletes it immediately, or hits the unsubscribe button.

Final Thoughts

I read this book when I was first starting my mailing list over a year ago. Upon rereading it, I realized I had so much missed potential in the automation and landing forms I originally had set up, and immediately rehauled my entire system. I’m still offering the same thing (new short stories every 3 months), but now the onboarding process should be a lot more informative and seamless than it was before. I can highly recommend this book to any author who’s looking to improve their marketing, regardless of if you think you know all the tricks already. If you want to sign up for my Fancy! New! Improved! mailing list to get an audio drama of “Edge of Infinity” next week, you can register with this link. You can find Tammi Labrecque’s other books on her Goodreads, including a sequel to Newsletter Ninja called “If you give a reader a cookie.”


Thanks for reading! Do you have a newsletter? If so, drop a link in the comments and I’ll join up! If you feel so generously inclined, you can support my writing by leaving me a tip on my Kofi or donating using the secure box below. Until next time, thanks for reading and happy writing!

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Chatting · Interviews

Indie Author Interview: R.K. Ashwick

Today I’m pleased to introduce you to R.K. Ashwick, one of my long-time friends on writeblr and the author of The Stray Spirit which I reviewed last week, thanks to an advanced reader copy. RK writes character-focused fantasy books with a cozy feel. I’m thrilled to have her on my blog today to talk about her upcoming release and publishing journey! This was such a fun interview and I hope you enjoy reading it as much as I enjoyed conducting it!


Welcome! Let’s start off at the beginning: How did you come up with the concept for The Stray Spirit?

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Chatting · Reading Recs

Book Review: The Stray Spirit by R.K. Ashwick

There are very few things in this world as satisfying as reading a book – A REAL ACTUAL PUBLISHED BOOK – by one of my writer friends. I am unbelievably proud of our very own, one and only, R.K. Ashwick for reaching this amazing milestone! I’ve been following its development through the taglist on tumblr for… I don’t know, maybe over a year now? It’s been truly gratifying to watch the characters and story grow (hah), and I am absolutely overjoyed that come August, I’ll be able to hold it in my hands. The following review is my honest opinion, which I promised to share after receiving an advanced reader copy of the book. I’m going to keep this mostly spoiler free because it hasn’t come out yet, though in the future I may write a spoilers-filled review as well, so I can freely dig into all the interesting bits of this book. So without further ado…

Overall Impression: 5/5, Next Book Now Please?

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Chatting · Reading Recs

Book Review: 8 Steps to a Side Character

Overall Impression

5/5 craft book with an easily accessible style that gave my poor frazzled engineering brain a much needed break from academic drivel, extremely useful summaries that made writing his article about 1,000,000x easier, and rock solid advice I will immedietly be adapting into my ever-expanding Storge excel outline.

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Chatting · Interviews

Torn Universe: An Interview with Faye Fite

Today I’m pleased to introduce you to Faye Fite, one of my longtime writing inspirations, and the author of The Terebinth Tree Chronicles, which I reviewed last week! I am thrilled to have her on my blog today to talk about developing characters, specifically fighters. This was such a fun interview, and I hope you enjoy reading it as much as I enjoyed conducting it!


Welcome! First, for a general introduction, can you tell me about yourself, how long you’ve been writing, and what you write?

Faye: Absolutely! My name is Faye Fite. I’m a disabled author of Christian speculative fiction and author of the Torn Universe, an expanded universe of science-fiction and fantasy short stories containing such things as desert elves, Aztec-inspired vampires, and sci-fi mermaids. I primarily write YA fantasy with tough, raw characters, vibrant cultures, and themes of strength, courage, and brokenness. I have been writing long before I knew how to spell properly. In my spare time, I am a college student studying nutrient metabolism and research assistant studying nutritional metabolomics.

Etta: Ah, that’s such a good pitch! It absolutely fits what I’ve seen of your work so far, and I love you say you do college “in your free time” haha. Big mood there. I’ve most recently read your Terebinth Tree Chronicles, so I’m most familiar with those characters, but if you think another character fits better for the questions, feel free to tell us about them too!

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Chatting · Reading Recs

Reading Rec: Terebinth Tree Chronicles

Hello everyone and welcome back to another reading rec! This month I want to talk about an author that I’ve enjoyed for quite a while now: Faye Fite. I found her blog back in high school when she still wrote under her other name, and the perspective she shared in her writing advice inspired me to get serious about my writing. Her books introduced me to the indie publishing space and the worlds of possibilities that open when you can control the content of your stories. Faye writes Christian speculative fiction that isn’t preachy and features badass disabled characters.

The Terebinth Tree Chronicles is a series of high fantasy short stories that share the backstories of Wanderer, Jayel, and Ailith – the future protagonists of an epic who are on a mission to assassinate the dark lord that’s plagued their world and ruined their families. Currently, three books have been released in this series: Colors of Fear, Flames of Courage, and Sounds of Deceit, but there are more on the way! Faye also has a few standalone books, including Skies of Dripping Gold, and So I Accidentally Killed the Chosen One, which are both part of the same expanded story-world as the Terebinth Tree Chronicles, called the “Torn Universe.” I’m not sure how they all connect yet, but it’s a really cool concept! Faye is also a member of the Phoenix Fiction Writers, and has published three short stories in their anthologies.

I can wholeheartedly recommend all of her writing, but today I especially want to focus on the characters in the Chronicles and how their arcs are set up to have satisfying conclusions within each backstory book, but leave enough open-ended questions for the rest of the series to continue building.

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Chatting

Best Ways to Support Indie Authors and Booksellers

With holiday season coming up, I know many of us are frantically scrambling to put our lists together. But there’s no time like Christmas to spread a little cheer in the book community! Holiday season means survival time for many small businesses, who both rely on the shopping spree to make their sales for the year, and are forced to compete with huge retailers for people’s business. If you’re buying for a bookish friend or family member, or you are the friend or family member receiving books as gifts (because lets be real, if you’re reading this that’s probably the case), here are some ideas on how to support your favorite indie authors and local bookstores!

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Chatting · Interviews

Author Interview: Hyba Ouazzani & Apartment

Today I’m pleased to introduce you to my good writing friend and inspiration, Hyba! I’ve mentioned her before on this blog: specifically to promote her podcast in my writing resources post, and to leave a glowing review of her novel, Apartment, in my last goals recap. I’m thrilled to have her on the blog to talk about how she developed her book, and I hope you enjoy reading this interview as much as I enjoyed conducting it.

Etta: Can you start by telling us about yourself and what you write?

Hyba: My name is Hyba Ouazzani, and I’m a Muslim author, podcaster, and blogger based somewhere on the vast continent that is Africa.

I enjoy writing in a range of genres. Apartment is my psychological thriller, and I’m currently working on a murder mystery called Marie/Elise, a high fantasy novel called The Pirates of Sissa, a futuristic sci-fi called Neon Vape: A Vaporwave Odyssey, a horror novel called An Entity in Your Midst, a GameLit serial fiction called The Beast of Ildenwood, an epistolary Gothic tale called Letters to Adam, and many, many more! Sometimes, I write poetry and short stories. In short, I enjoy writing in all kinds of formats and genres. If the story and concept idea are good enough for me, then that’s all that matters.

That being said, I am most interested in writing pieces that make certain statements about society and humanity at large. Pieces like Apartment are meant to challenge the reader, make them ask questions about the darker aspects of human nature and the world we live in. The Pirates of Sissa deals with justice, conflict resolution, and the lasting effects of imperialism. Neon Vape takes a hard look at the extent to which companies are willing to go to make a profit and be market leaders—in other words, the dark side of capitalism. I’m working on a short story that challenges the impossible beauty perceptions and other expectations pushed upon women. Anywhere there’s a good discussion to be had is where I want my books to be!

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Runaways

Jack of Fables

Once upon a time, there was a boy named Jack…

Wait, do not walk away!
Don’t wander off to play!
You think you’ve heard this tale before?
You think this rhyme will be a bore?
Please give me but a fighting chance.
I bet two cents you’ll be entranced.

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Chatting · Reading Recs

Reading Rec: How to Market a Book by Ricardo Fayet

Hello dear readers! This month’s book review is a little different from my usual fare because I’m covering a non-fiction craft book. Following last week’s post, I was motivated to dig into some deeper research on marketing, and was pleased to stumble across this How-To guide from one of my favorite resources. Today I’ll be sharing some notes and major take-aways that I hadn’t already learned from my earlier research! Hopefully this will include some insightful new information

How to Market a Book: Overperform in a Crowded Market (Reedsy Marketing Guides Book 1)

This book is an incredibly detailed, thoughtful, and relevant look into the online publishing industry in 2021. It reiterates the fundamentals of building an author’s platform and offers advanced ideas for anyone who wants to take the business side of writing seriously. If you’re anything like me, you grew up with a lecture of “Writing isn’t a real career” and “you don’t want to be a starving artist, do you?” While it’s true that an extremely small number of authors become household names, there are countless other authors making a decent living off their craft and even working for themselves full time.

If this is your end goal, and you’re familiar with or at least willing to learn how to be a businessperson, then I highly recommend this book for you. If you’re not sure yet how much time and effort you want to put into your author’s platform, I still recommend this book, but specifically sections 1-3, which explain the fundamentals of how to make it in the publishing world. The language is very easy to understand, and it’s an excellent in-depth primer to get you thinking and planning for the future. Then, when you’re ready to tackle the advanced marketing and advertising sections of the book, you already have the reference material in your back pocket.

Additionally, the e-book is completely free. It’s roughly 60K words, but its an easy read and I got through it in about a week. The author, Ricardo Fayet is an expert in the industry and the co-founder of the company, Reedsy, which is how I found the book. Reedsy has proven to be one of the MOST valuable resources I’ve found in my researching endeavors, and I look forward to taking advantage of their free courses and other resources when I reach those points in my author’s journey.

So, without further ado, let’s get into the big ideas, shall we?

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